Bechara Yared

General Manager

Bechara started his career as an electrical engineer and acquired an MBA from the Wharton School of Business in 1992.  He then held a top management position in a multinational trading and construction group based in Luxembourg, before joining RSF in 2003.

Bechara successfully guided the expansion of RSF International onto the international market leading to its emergence as a world leader in several of its target segments, particularly the audioguide field.

Bechara has recently led the transformation of RSF International onto our new entity: Look2innovate.  Look2innovate completely renewed our product lines, and offers the largest, most advanced, and most innovative range of audioguides, tourguides and dedicated Android application solutions on the market.

He sometimes drinks coffee but prefers a boiling burn-your-tongue hot cup of tea.